Create expansive, fresh ideas and actionable results

"WHAT IF…?"

How long has it been since you’ve asked that?
As we grow, imagination and creativity are squashed out of us. Reason, rationalization and plain ol’ fear are always right around the corner. In our thoughts or possibly the person next to us (you know the one), the words “No, because…” creep in, making it easy to stop before you even start.

Alyssa Bushey, co-founder of Edison 360- a consultancy that leads innovative and integrated marketing solutions- will share funny antidotes and learnings on how to turn that NO upside down, around and backwards to turn ON your creative light to shine! Additionally, she will offer tips to leaders and business owners on the value of ideating, and ways to make sure those ideas generate results.

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ABOUT ALYSSA BUSHEY

With over 20 years of executive marketing experience, Alyssa has successfully launched, promoted and amplified some of the world's most iconic brands.

With an expertise in travel and hospitality, Alyssa has worked globally as a marketing and communications executive for Caesars Palace, Montage International, Mandarin Oriental, Baha Mar & The Walt Disney Company. As an agency SVP, Alyssa led innovation and marketing strategies for companies such as Cotton, jetBlue, Lyft and Spotify.

In 2019, Alyssa co-founded an innovation & marketing consultancy company, Edison 360, after most recently serving as the Chief Marketing Officer for Margaritaville's mixed-use development in Orlando.